They’re so excited to get going and take care of our guests. Tribal Gaming, Casino News, Latest Casino and Gambling News, North America Casino News, Casino openings, New Hotels, Gaming Industry News, North Carolinaĭroves of patrons anxiously waited in line to enter Harrah’s Cherokee Valley River Casino & Hotel for the first time when it opened its doors on Monday, September 28.Īfter almost two years of construction and $110 million the facility owned by the Eastern Band of Cherokee Indians officially opened on Monday causing a traffic jam in Murphy, North Carolina due to the thousands of people lined up to enter the establishment on Casino Parkway.Ĭommenting on the crowd and the facility’s opening day, Harrah’s regional vice president of marketing Leeann Bridges said, “I am so thrilled,” “I didn’t know if we’d have a crowd or not, and seeing the lines of cars and people just makes everything so worth it for everybody. Betting on sports futures, props and lay bets.